Fabletics Transforms Supply Chain Strategy
written by a member of the WCB
Key Investment Highlights
Strategic Partnership
Fabletics has entered a pivotal partnership with Blue Yonder to revolutionize its supply chain planning capabilities, focusing on:
- Demand planning 
- Allocation and replenishment 
- Merchandise financial planning 
- Size scaling 
Technology Implementation
The implementation, supported by Plantensive, aims to:
- Enhance inventory management 
- Improve demand forecasting 
- Optimize merchandise distribution across multiple channels 
Technical Capabilities
Advanced Inventory Management
- Leverages sophisticated datasets and algorithms 
- Provides precise inventory recommendations 
- Reduces excess stock and markdown risks 
Size Scaling Innovation
- Conducts detailed size analysis 
- Minimizes excess and fringe-sized assortments 
- Ensures optimal size distribution across locations 
Strategic Outcomes
Business Benefits
- Improved inventory profitability 
- Enhanced operational productivity 
- More precise inventory positioning 
Sustainability Impact
- Minimizes waste 
- Ensures efficient inventory management 
- Aligns strategic goals with execution 
Implementation Scope
- Covers e-commerce channels 
- Supports retail operations 
- Enables dropship and wholesale distribution 
Source: Consumer Goods Technology, February 14, 2025
