(Final, Essay) Ethical Leadership in Athletic Representation - Critical Analysis of Professional Conduct
Essay Prompt
Scenario Background
You are a recently graduated Nike marketing executive responsible for managing athlete ambassadors. One of your key ambassadors, Timothy, has been discovered engaging in unethical behavior within the competitive running community. Specifically, he has been deliberately manipulating his mile times and intentionally sabotaging fellow racers, actions that directly contradict the core values of athletic integrity and sportsmanship.
Essay Requirements
Write a comprehensive essay addressing the following critical aspects of this professional challenge:
Ethical Considerations
Analyze the specific ethical breaches committed by Timothy
Discuss the potential long-term implications of such behavior on the brand’s reputation
Explore the broader impact on the athletic community and fan trust
Communication Strategy
Develop a detailed plan for communicating Timothy’s removal from the ambassador program
Consider the perspectives of various stakeholders: fans, other athletes, media, and corporate leadership
Craft a communication approach that maintains the brand’s integrity while minimizing potential negative publicity
Preventative Measures
Propose a revised vetting and ongoing evaluation process for future ambassadors
Recommend implementation of clearer ethical conduct guidelines
Suggest mechanisms for ongoing monitoring and accountability
Potential Rehabilitation and Future Opportunities
Discuss whether and how Timothy might potentially restore his professional reputation
Explore potential paths for redemption or alternative roles within the athletic community
Reflect on the balance between accountability and opportunity for personal growth
Submission Guidelines
Length: 4-6 paragraphs
Tone: Professional, analytical, and objective
Formatting: Standard academic essay format
Citations: Use APA or MLA style if external sources are referenced
Evaluation Criteria
Depth of ethical analysis
Clarity of communication strategy
Innovative approach to brand protection
Critical thinking and nuanced understanding of professional responsibilities
Signature,
Max