Mitch Leyor Leadership Announces Mandatory Four-Book Curriculum for All Congregants and Brand Ambassadors
MEMORANDUM
TO: All Mitch Leyor Congregants and Brand Ambassadors
FROM: Leadership Team
DATE: April 14, 2026
RE: Required Reading List
To support our continued growth and alignment with our organizational values and objectives, the following four books have been designated as required reading for all congregants and brand ambassadors:
1. You Are Not So Smart
Author: David McRaney
This book explores the psychology of self-delusion and cognitive biases that affect our daily decision-making. Understanding these mental shortcuts and misconceptions will enhance our ability to think critically and make more informed choices in both personal and professional contexts.
2. The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life
Authors: Steve Zaffron and Dave Logan
This transformative work provides a framework for rewriting default futures and achieving breakthrough performance. The principles outlined in this book will be fundamental to how we approach organizational challenges and personal development within our community.
3. Trump: The Art of the Deal
Authors: Donald Trump and Tony Schwartz
This business classic offers insights into negotiation, deal-making, and entrepreneurial thinking. The strategies and mindset presented will inform our approach to building partnerships and expanding our reach.
4. The Leader Phrase Book: 3,000+ Powerful Phrases That Put You in Command
Author: Patrick Alain
ISBN: 1601632002
ISBN13: 9781601632005
This comprehensive resource provides powerful language tools for effective leadership communication. With over 3,000 phrases designed to inspire, motivate, and command respect, this book will strengthen our ability to lead with clarity and confidence.
Action Required:
All congregants and brand ambassadors are expected to complete these readings within the next 90 days. Discussion groups and implementation sessions will be scheduled to explore key concepts and their application to our mission.
Please confirm receipt of this memo and your commitment to completing the required reading.
Thank you for your dedication and continued engagement.
A congregant is a person who regularly attends a particular religious service or belongs to a specific religious congregation or community. Essentially, it refers to a member of a church or place of worship who participates in its gatherings and activities. The term is most commonly used in religious contexts but can sometimes be applied more broadly to members of any organized group or assembly.
A brand ambassador is a person who represents and promotes a company’s products or services, often acting as the public face of the brand. Their role is to create positive awareness, build trust, and engage with potential customers to increase brand loyalty and sales. Brand ambassadors can be hired professionals, influencers, or enthusiastic customers who genuinely support the brand.
They may participate in marketing campaigns, attend events, create social media content, and provide feedback to the company. Unlike traditional advertising, brand ambassadors offer a more personal and authentic connection between the brand and its audience, helping to humanize the company and foster community around its products or services.