Exclusive: TikTok's Power Couple Takes Over Build-A-Bear's Instagram

written by a member of the WCB

In what might be the cutest takeover of 2025, social media sensations Brooke Monk and Sam Dezz have officially claimed their territory on Build-A-Bear Workshop's Instagram page! The adorable power couple, who've collectively amassed over 30 million followers across platforms, brought their signature charm to the beloved stuffed animal brand yesterday.

Sources close to the collaboration reveal that Sam was particularly excited about the partnership, even practicing his "bear voice" for weeks leading up to the shoot. "I've been waiting my whole life to design my own bear," Sam reportedly told the Build-A-Bear team while selecting the perfect heart to place inside his custom creation.

Meanwhile, Brooke couldn't stop giggling as she dressed her bear in a miniature version of her iconic outfit. "This little guy is basically my twin now," she shared in behind-the-scenes footage that's already going viral.

The couple's takeover post has already garnered over 500,000 likes in just three hours, with fans flooding the comments section with heart emojis and demands for a Brooke and Sam bear collection.

Build-A-Bear executives are reportedly "beary happy" with the collaboration, with whispers of a limited-edition couple's set in the works. Stay tuned, bear lovers and TikTok fanatics—this fuzzy partnership is just getting started!