SM Entertainment: Mastering Success in the Global Entertainment Landscape
Founding Vision
Entrepreneurial Genesis
Lee Soo-man founded SM Entertainment in 1989 with an initial capital of 200,000,000 won, driven by a vision to revolutionize the Korean entertainment industry.
Hard Work Principles
SM Training System
The company’s training process is rigorous and comprehensive:
Daily training starts at 7 a.m.
Includes multiple training disciplines:
Dance choreography
Vocal training
Media interaction skills
Language lessons
Continuous improvement is mandatory
Success Strategies
Cultural Technology Framework
Key Success Principles:
Pursue Perfection
Obsessive attention to detail
Willingness to revise work extensively
Some songs undergo up to 60 revisions
Systematic Approach
Treat creativity like a technical process
Develop specific manuals for content creation
Combine creativity with technological precision
Lessons in Entertainment Success
Entrepreneurial Insights
Continuous Learning
Embrace multiple skill sets
Be adaptable and innovative
Strategic Expansion
- Look beyond local markets
Develop international strategies
Maintain overseas offices in multiple countries
Diversify revenue streams
Talent Development
Invest heavily in training
Create comprehensive development programs
Focus on holistic artist preparation
Performance Metrics
- Receives 300,000 applicants annually
Collaborates with 400 songwriters worldwide
Samples 12,000 songs per year
Achieved 2.5 million live audience from 2010-2013
Philosophical Insight
“Success is not about achieving something once, but creating a systematic approach to continuous excellence.”
Key Takeaways for Aspiring Entertainers
Develop multiple skills
Embrace disciplined training
Be willing to reinvent yourself
Understand the business side of entertainment
A testament to the power of strategic vision, relentless hard work, and innovative thinking.