YOU, Netflix: New Season - Sweat, Secrets, and Survival
YOU: New Season - Sweat, Secrets, and Survival
Pitch: Fresh Obsession
In a bold new chapter of “YOU”, Joe Goldberg leaves behind his previous hunting grounds and enters the high-stakes world of fitness startups. This isn’t just another reinvention—it’s Joe Goldberg at his most dangerous.
Joe 2.0: The Fitness Founder
After years of transforming himself, Joe finds his perfect new hunting ground: a promising fitness brand on the brink of explosive growth. But success demands more than just marketing—it requires elimination.
Startup Survival Game
Brand as Battlefield: Joe’s new startup becomes his ultimate hunting ground
Elimination as Strategy: Threats to the company become precise targets
Calculated Precision: Every move is a carefully orchestrated corporate takedown
Narrative Trajectory
Joe must masterfully navigate:
Venture capital’s microscopic scrutiny
The cutthroat startup ecosystem
Concealing his blood-stained past
Protecting his brand’s future—at any cost
High-Stakes Premise
What happens when a predator becomes a startup founder?
When competitors, investors, or employees inch too close to exposing his true nature, Joe doesn’t just defend—he destroys. Each calculated elimination is designed to protect not just himself, but the fitness empire he’s meticulously constructing.
The Fundamental Twist
It’s no longer about selling fitness gear. It’s about pure, unadulterated survival.
Some brands are built on more than just marketing.
Disclaimer: A fictional treatment exploring the darkest intersections of ambition and survival.