Tyla’s “Jump” - Anthem That Launched a Global Star

#nowplaying - Tyla - Jump, Gunna, Skillibeng

written by a member of the WCB

Hey there, young kings! Let’s dive into the track that’s been setting the music world on fire - Tyla’s “Jump”. This isn’t just another pop song. It’s a game-changing anthem that captures the essence of breaking through, defying expectations, and owning your moment.

Origin Story

Before her debut single “Is It” even dropped, “Jump” was already making serious waves. The song is a powerful collaboration featuring Tyla, rapper Gunna, and Jamaican artist Skillibeng, creating a unique genre fusion of Afrobeats, dancehall, and hip hop. It’s more than just a track - it’s a statement.

Behind the Scenes

Tyla co-wrote “Jump” with her frequent collaborators Believve, Mocha, Ari PenSmith, and producer Sammy Soso. The song’s creation has an interesting backstory - during a visit to Jamaica in October 2023, Tyla relistened to the track and felt it needed a Jamaican sound. She reached out to Skillibeng for a feature. Talk about vision and hustle.

Viral Moment

What makes “Jump” truly special? It’s raw, unfiltered confidence. The track went viral through two epic TikTok dance trends. One was created by dancer Zoe Baptiste, and the other centered on Tyla’s iconic opening verse: “They never had a pretty girl from Joburg / See me now, and that’s what they prefer”. It’s a mic drop moment that resonates with anyone who’s ever been underestimated.

Numbers Don’t Lie

Let’s talk impact. The song climbed to number three on the Afrobeats Songs chart and even made it to number 49 on the US Hot R&B/Hip-Hop Songs chart. For a track that wasn’t even initially planned as a single, that’s nothing short of phenomenal.

Tyla’s Journey

To understand “Jump”, you’ve got to know Tyla’s story. Born on January 30, 2002, in Johannesburg, she was writing music and sharing covers online while juggling school. Her breakthrough moment came in 2019 with a self-produced music video “Getting Late”. But it was her 2023 hit “Water” that truly launched her into the global spotlight.

Why “Jump” Matters

This isn’t just a song - it’s a movement. Tyla has become more than just a musician. She’s a global brand, landing deals with major companies like GAP, Nike, and H&M. She even walked the runway at the 2024 Victoria’s Secret Fashion Show. “Jump” represents that moment of breaking through, of saying “watch me” to the world.

Bigger Picture

Her music, which she calls “popiano” - a mix of amapiano and pop - has become a key part of her global identity. By early 2024, she earned a Grammy Award for Best African Music Performance, becoming the youngest and first South African to win in that category.

To the young kings out there - “Jump” is more than a song. It’s a blueprint for breaking barriers, for owning your moment, for showing the world exactly who you are.

Stay bold. Stay authentic.