Touchdown of Sound - Bad Bunny's Super Bowl Halftime Takeover

Written By Mitchell Abbott

“I Like It” with Cardi B

written by a member of the WCB

Guys, let’s talk about a cultural powerhouse who’s about to set the Super Bowl on fire.

Unstoppable Force

Bad Bunny isn’t just another musician – he’s a game-changer who’s rewriting the entertainment playbook. Born Benito Antonio Martínez Ocasio, this Puerto Rican phenomenon has transformed from a grocery store worker to a global icon who’s set to headline the Super Bowl LX Halftime Show.

Tracks That Define a Generation

Let’s break down the hits that made Bad Bunny a legend:

  1. “Mía” (featuring Drake) - The track that first put him on the global map topping charts and ruling for 16 weeks

  2. “Dákiti” - A reggaetón jam that dominated the charts for an incredible 27 weeks

  3. “Titi Me Preguntó” - A track that spent 14 weeks at No. 1, showcasing his musical versatility

  4. “I Like It” with Cardi B - A crossover hit that broke boundaries between Latin and mainstream pop, becoming a global anthem that showcased Bad Bunny’s collaborative genius

Breaking Every Possible Barrier

Here’s why you should pay attention: Bad Bunny has become the first artist to prove you don’t need to record in English to have a global career. He’s been named Billboard’s Artist of the Year and has shattered records across the music industry.

Super Bowl Moment

Prepare for a 12-15 minute performance that’s more than just music. As Bad Bunny himself said, “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown.”

Game Plan for the Super Bowl Performance

For those looking to maximize their Super Bowl experience, here’s your strategic approach:

  1. Master His Catalog: Deep dive into his album Un Verano Sin Ti

  2. Learn the Cultural Context: This isn’t just music, it’s a movement

  3. Understand His Collaborative Genius: From Cardi B to Drake, he’s a master of cross-genre collaboration

Cardi B Connection

The collaboration with Cardi B on “I Like It” wasn’t just a song – it was a cultural moment. Their track became more than a hit; it was a bridge between Latin music and mainstream pop, breaking down cultural barriers and creating a new musical landscape.

“Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
(Go tell your grandmother, we’ll be the Super Bowl Halftime Show)

Stay curious. Stay authentic. Stay connected.

Mitchell Abbott
Next

Introducing Katy Perry