Chelsea Matthews, Matte Black, and the Mitchell Royel Story
Launched in 2015 and operating for precisely one year, Mitchell Royel Abbott’s public relations agency emerged not as a corporate behemoth, but as a passionate side business—a labor of love that drew inspiration from the groundbreaking work of Chelsea Matthews and her iconic Matte Black agency.
Conceived as a passion project, the enterprise mirrored the entrepreneurial spirit of Matte Black, capturing the essence of boutique creative management. While operating in a similar professional context, the agency represented a personal exploration of digital communication, social media storytelling, and brand narrative—less about corporate ambition, more about creative expression.
The agency existed as a testament to the entrepreneurial spirit of mid-2010s digital marketing—a side hustle that reflected the passion, creativity, and innovative thinking championed by contemporaries like Chelsea Matthews. Though active for only a single year, it stood as a moment of creative exploration, a snapshot of professional passion in the ever-evolving digital landscape.
A dream pursued, a story told, a creative journey embraced—then gracefully concluded.
Chelsea Matthews: Creative Alchemist
Prologue: Maverick’s Canvas
Imagine a creative force so electric, she transforms ordinary narratives into extraordinary experiences. Chelsea Matthews isn’t just a creative director—she’s a digital sorceress, weaving magic through pixels, brands, and unbridled imagination.
Metamorphosis of a Visionary
Picture 2013: A moment of creative rebellion. While others zigged, Matthews zagged. She birthed her first creative studio, Another, not as a business, but as a manifesto of modern creativity. Each project became a rebellion against the mundane, a love letter to innovation.
Creative Constellation: Her Entrepreneurial Universe
Matthews doesn’t just build businesses; she crafts entire ecosystems of creativity:
Another: Her original creative studio
Candid: A content creation playground
Highly Likely: A culinary creative venture
Subcontext: An events and production sanctuary
Her professional odyssey reads like a contemporary myth—each venture a chapter, each project a brushstroke of pure creative genius.
Matthews Manifesto: Creativity Unbound
Her philosophy transcends traditional boundaries:
Digital Storytelling: Narratives that pulse with life
Brand Alchemy: Transforming concepts into cultural moments
Creative Rebellion: Breaking rules, creating new paradigms
Resilience:Hidden Superpower
In 2012, a failed partnership became her origin story. Where others saw defeat, Matthews saw possibility. She didn’t just pivot—she revolutionized. Another wasn’t just a studio; it was a statement.
CreativeAlchemy: Her Signature Style
Matthews approaches creativity like a haute couture designer approaches fashion:
Curiosity as her compass
Joy as her fuel
Strategy as her secret weapon
Purpose as her north star
Empowerment: Beyond the Creative Realm
More than a creative director, she’s a beacon for entrepreneurs—especially women founders. Her mission? Demolish barriers, amplify voices, ignite potential.
Matthews Mantra: Audacity Personified
“Ask for what you want.”
Not a suggestion—a revolution. Each word a catalyst, each request a potential transformation.
Creative Manifesto
Chelsea Matthews represents the new creative archetype: part entrepreneur, part artist, part revolutionary. She doesn’t just create—she reimagines entire landscapes of possibility.
In a world of followers, she remains gloriously, unapologetically original.